Megan Dickerson · Strategist · Marketer · Builder
When the work is good but the message, marketing or execution is disconnected, I bring the pieces into alignment so the business is clearer, stronger and built to move forward.
The work
Different industries. Different deliverables. The same instinct: find what is unclear, disconnected or underused and turn it into direction.
Marketing infrastructure across 12 departments, built to make the work easier to request, see, manage and measure.
Content, requests and service-line messaging were moving across departments without one clear operating structure.
Centralized workflows, content systems, service-line frameworks and a more intentional performance rhythm.
+287% comments · +214% page views · 21% engagement rate
A rebrand, campaigns, collateral, websites and sales enablement connected directly to active opportunities.
Marketing had to support multiple broker teams and a growing commercial real estate platform without disconnecting from sales.
Brand direction, proposals, business-development campaigns, digital experiences and team-specific sales tools.
Supported $345M+ in revenue over a 30-month period
Retention-focused communication, events and outreach that gave the brand a more consistent voice.
The opportunity was bigger than promotion. The work needed to deepen loyalty, participation and community.
Targeted email campaigns, clearer messaging, member outreach, events and partnership programs.
40% increase in engagement
An internal marketing center designed around access, clarity and how teams really work.
Resources existed, but finding, understanding and using them needed to become easier.
Experience strategy, information structure, platform content and launch communication.
A connected home for resources, ideas and collaboration
A story and content direction centered on the dancers, the city and the feeling of belonging.
The brand needed to communicate its energy and community without reducing the work to class promotion.
Brand storytelling, creative campaigns, event content and community-led visibility.
Promotion that felt like an invitation
A season-wide brand and community system designed to make students feel known before they enter the room and equipped to lead once they do.
Launch needed to grow from a youth service into a coherent culture that felt spiritually grounded, emotionally safe, current and genuinely welcoming.
Season 2 strategy, brand identity and voice, a 12-month campaign plan, weekly social and email systems, event runtime, merch direction and clear crew ownership.
One connected path from invitation to belonging to discipleship and leadership
Weekly search and Performance Max analysis connected spend, keywords, geography and lead quality.
Campaigns were operating with tight budgets, limited audiences and changing promotional spend.
Budget pacing, search-term reviews, keyword strategy, negative recommendations and plain-language performance reporting.
Improved cost per lead from approximately $192.62 to $77.60 in the reviewed period
A strategy and discovery platform built to move meaningful work from information to impact.
Traditional consulting stops at advice, and content often stops at attention. I wanted a model that creates movement.
The Momentum Method, audits, feature systems, outreach engines, reusable resources and an evolving digital platform.
Information → Connection → Community → Impact
The Momentum Method
A practical sequence for turning scattered input into aligned action.
What I bring into the room
I can see the real problem underneath the requested deliverable and give the work a clearer direction.
I build the workflows, systems and rhythms that keep good ideas from disappearing after the meeting.
I know how to make complex work understandable without stripping away what makes it matter.
I notice the person, partnership or opportunity that can move the work farther than another piece of content.
About Megan
I have led marketing inside professional services, commercial real estate, fitness and community-centered organizations. I have built brands, campaigns, proposals, websites, content systems, events, retention programs and the infrastructure behind them.
What I do best is connect the pieces other people treat separately: message and operations, visibility and trust, strategy and execution, information and impact.
“If it does not create direction or meaningful connection, it does not belong in the work.”See what I'm building through FYI
Have something worth moving forward?
You do not need to have the whole thing figured out before reaching out.
Start a conversation